Founded by Hong Kong local street artist Dom in 2000, Start From Zero started as a street art group and over a course of a decade, transformed into a woodwork brand. In 2010, he began delving into woodwork creation and incorporating his unique street art style into wooden products and art pieces. "START" combines the meaning of STreet Art, STencil ART and STicker ART, which represent the brand's artistic practice and origin. "Start From Zero" has more meanings than one. Dom started street art from scratch. He wants to encourage more people to do street art through his artwork. It is a slogan to cheer people up when they’re depressed, and to encourage people to do what they love from zero.