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GATE33 Gallery at AIRSIDE presents WEIRD SENSATION FEELS GOOD: The World of ASMR, an immersive multi-sensory exhibition launching during Hong Kong’s Art March 2025. Co-presented by Sweden's ArkDes, London’s Design Museum, and AIRSIDE, Hong Kong will be the first Asian city to host this acclaimed exhibition. This award-winning experience features over 40 works by ASMRtists, contemporary artists, and designers from around the world. At its heart sits the "ASMR Arena" - built from over a kilometre of woven pillow - where visitors can immerse themselves in carefully curated audio-visual ASMR experiences. The exhibition also debuts Hong Kong-themed ASMR works capturing the unique atmosphere of local culture and daily life, with opportunities for visitors to create their own ASMR pieces.

In ancient and modern times, nature nurtures all things, and the cycle of life forms a beautiful circle that seems to have no beginning and no end. There is a philosophical saying in Chinese Taoism called "Sheng Sheng" (life), which means that all changes occur without any end, and that all changes continue to be derived from each other and to grow. This "Sheng Sheng" represents the beautiful circle (cycle of life), allowing us to reflect on the present and look forward to the future. From this perspective, life and even history can be renewed, and it is precisely the past, present and future that are being revisited. In this project, we have extended the concept of "Sheng Sheng" into "Mian Mian” (continuity, or “on and on”), which not only conveys the sense of continuous flow, but also reflects the presenter's concern for continuity.